By Laurie Cutts, December 12, 2011
We are excited to announce that Gefen Lamdan, Celtra’s VP of Product, has been honored by Mobile Marketer in the Mobile Women to Watch 2012 List.
Mobile Marketer’s Mobile Women to Watch 2012 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2012. Women who made the cut shared the same qualities: dedication to craft, ambition, leadership potential, educator and role model.
We’re very proud and fortunate to have her on our team. Congratulations Gefen for an honor that is well deserved.
Gefen Lamdan, Celtra VP of Product
From Mobile Marketer’s Mobile Women to Watch 2012
“Many women are not aware of the wide spectrum of skills needed for this robust industry”
What do you most like about your job?
For me, the people I work with is my No. 1 priority. At Celtra, I get to work with a fantastic mix of them – an extraordinary team of people who come from different cultures and backgrounds.
We have a lot of fun creating new and innovative products together.
What is the biggest challenge in your job?
Trying to maintain the highest quality of products in this ever-changing ocean of possibilities is not easy. I get to challenge my extensive years of digital experience every day to continuously improve our offering.
What is your work priority for 2012?
To help my company reach the next level of maturity. It will be important to apply work flows and add structure to support the critical mass to come, but it is also important to never trade off creativity.
What will it take to attract more women to mobile marketing?
In my view, the entire digital industry is led by men, and mobile is no different. I think it will take awareness to attract more women to the field. Many women are not aware of the wide spectrum of skills needed for this robust industry. They tend to lump it all under “technology” and avoid exploring it.
Your proudest achievement in mobile?
I think it is that moment when I get to feel the tangible effect I have on the progress of things. I enjoy introducing cutting-edge new products, ad formats and creative solutions.