Events
By Laurie Cutts, February 10, 2012
Celtra recently participated in a panel event at New York’s Bowery Hotel that addressed exchange traded rich media. In the discussion, leading industry placers from Dataxu, MoPub, Collider Media and Mindshare discussed mobile trends, including advertiser perceptions toward media buying and privacy issues. They also discussed the viability of rich media and its impact on how consumers interact with mobile, the reasons why 2012 will be a pinnacle year in mobile advertising history, and how publishers can develop mobile monetization strategies that maximize their revenue without compromising user experience.
Read excerpts from the panel discussion on Mobile Marketer
New York City Panelists